PROFOUND THINKING (REDOUX)
Surprisingly, I heard today from Steve Grausam, the Liquor Director for the City of Edina, apologizing for the placement of the ad, along with his assurance that it will never happen again, emphasizing that they try very hard to portray a positive image when it comes to the sale of alcohol in Edina, and that the ad was taken off as soon as he spoke to an account representative on Wednesday morning....
Kudos, Steve.......
He also passed along an email letter that was sent to him by City Pages on Thursday......
First, I'd like to give you the email verbatim....with my emphasis in italics....and grammatical corrections .....
Secondly, my interpretation.......
VERBATIM:
Dear Steve,
I am writing this email to apologize for Edina Liquor's embedded advertisement that appeared (rotated) next to( a) controversial editorial on City Pages' web site, citypages.com.
City Pages scheduled the embedded advertisement to further increase awareness and redemption of the coupon placed in the 2/22/06 print version of the publication.
This was at no additional cost to Edina Liquor, and the ad did prove successful in views. I apologize for the fact that the online advertisement appeared next to a headline that may appear ( to be) controversial on the website. The ad was not to appear online effective 2/28/06, as the new issue appeared online. The placement of the online embedded advertisement next to the edit was 100% at ( the) fault of City Pages, and not any (of the) staff at Edina Liquor. The print version was placed within the "Dish" restaurant section, where weekly listings appear.
In the future, we will keep in consideration the placement of Edina Liquor's advertising, and not place the ad near controvesial editorial content.
Again, I apologize for this occurrence.
Feel free to contact me further to discuss this matter.
Sincerely,
Kevin Lenhart
Senior Account Executive
City Pages, LLC
TRANSLATION:
So, big deal.....we snuck it in there along with a bunch of other crap, rotating it every so often...
We had your best interests at heart, can't you see that? We were just trying to get people to respond to your coupon offer....never mind that the fact that we placed the ad after the third paragraph of an article admonishing, and critical of, alcohol abuse.....
Chrissakes, it's not like that it cost you anything, you ingrate!! It got a lot of hits, to boot! You oughta be thanking me! Sorry if it appeared in an article that wasn't in keeping with your request that it should be appearing in some damned restaurant section......
Jesus!!! This was just the online version, not the print version.....nobody reads that online crap anyway!!
Okay, we'll try our best to place you in better light in the future (yeah, right)......an' what in the hell are ya poundin' on me for? I'm just a semi-literate ad salesman that management forced to respond to some boo-hoo online reader, even though I was stupid enough to not grasp, in the first place, the obvious stupidity of placing an ad in a context where it doesn't belong.....
Man, I was just tryin' to pad my commission......
Kudos, Steve.......
He also passed along an email letter that was sent to him by City Pages on Thursday......
First, I'd like to give you the email verbatim....with my emphasis in italics....and grammatical corrections .....
Secondly, my interpretation.......
VERBATIM:
Dear Steve,
I am writing this email to apologize for Edina Liquor's embedded advertisement that appeared (rotated) next to( a) controversial editorial on City Pages' web site, citypages.com.
City Pages scheduled the embedded advertisement to further increase awareness and redemption of the coupon placed in the 2/22/06 print version of the publication.
This was at no additional cost to Edina Liquor, and the ad did prove successful in views. I apologize for the fact that the online advertisement appeared next to a headline that may appear ( to be) controversial on the website. The ad was not to appear online effective 2/28/06, as the new issue appeared online. The placement of the online embedded advertisement next to the edit was 100% at ( the) fault of City Pages, and not any (of the) staff at Edina Liquor. The print version was placed within the "Dish" restaurant section, where weekly listings appear.
In the future, we will keep in consideration the placement of Edina Liquor's advertising, and not place the ad near controvesial editorial content.
Again, I apologize for this occurrence.
Feel free to contact me further to discuss this matter.
Sincerely,
Kevin Lenhart
Senior Account Executive
City Pages, LLC
TRANSLATION:
So, big deal.....we snuck it in there along with a bunch of other crap, rotating it every so often...
We had your best interests at heart, can't you see that? We were just trying to get people to respond to your coupon offer....never mind that the fact that we placed the ad after the third paragraph of an article admonishing, and critical of, alcohol abuse.....
Chrissakes, it's not like that it cost you anything, you ingrate!! It got a lot of hits, to boot! You oughta be thanking me! Sorry if it appeared in an article that wasn't in keeping with your request that it should be appearing in some damned restaurant section......
Jesus!!! This was just the online version, not the print version.....nobody reads that online crap anyway!!
Okay, we'll try our best to place you in better light in the future (yeah, right)......an' what in the hell are ya poundin' on me for? I'm just a semi-literate ad salesman that management forced to respond to some boo-hoo online reader, even though I was stupid enough to not grasp, in the first place, the obvious stupidity of placing an ad in a context where it doesn't belong.....
Man, I was just tryin' to pad my commission......
posted by Sir Lacksalot at 9:49 PM
2 Comments:
That was interesting. An insight into the inner workings of ad placement. Pretty creepy stuff.
not as creepy as the REAL story was (unfortunately)
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